WHAT IT IS:
Create the illusion of fuller, wider lips that look lit from within. It's a trick Charlotte uses all the time on photo shoots, using lighting trickery, pigments and powders, she's been working for years to re-create this effect in the slick of one lipstick. Now everyone can create this full, matte lip effect in a long-lasting, buildable, hydrating formula--it's the matte lipstick of the future!

WHAT IT DOES:
Enriched with Lipstick Tree extract, which protects lips and is a natural anti-oxidant, and Orchid Extract, which soothes and hydrates for a soft, buildable cashmere finish. Available in 10 modern-matte shades for all skin tones--one for each of Charlotte's signature looks.

• 3D glowing pigments create the illusion of lit-from-within lips that appear wider and fuller.
• Triglycerides mixed with a perfect blend of oils and waxes glides long-lasting color onto the lips.
• Revolutionary, square, angled tip mimics the shape of a lip brush for precision application.

"I've always loved creating a fuller lip effect with matte lipsticks on campaign shoots. Whereas gloss contours, a matte finish can flatten the lips for a wider shape." --Charlotte

FREE OF...
• Parabens

FINISH:
Matte

HOW TO USE IT:
• Resize and reshape the lips with Charlotte Tilbury's Lip Cheat Lip Liner.
• Apply straight from the bullet for fuller, wider, lit-from-within lips.

• Allure Best of Beauty Award Winner 2017
• Winner of CEW's 2016 "Beauty Insider" award for Prestige Lip Product
• Very Victoria is inspired by Victoria Beckham, a suede, taupe nude for those who buck the trend like Brigitte Bardot. Pair with Charlotte Tilbury's LIP CHEAT Lip Liner in PILLOW TALK (for fair skin tones) or FOXY BROWN (for darker skin tones).
• So 90's shade previously known as Birkin Brown
• Festival Magic shade previously known as Glastonberry
• Gracefully Pink shade previously known as Amazing Grace
• M.i. Kiss shade previously known as Bond Girl
• Walk of No Shame shade previously known as Walk of Shame
• Made in Italy