WHAT IT IS Powered by La Mer's visible youth-regenerating Miracle Broth™ and a new Restructuring Ferment, thistargeted Lifting Firming serum is proven to help sculpt the upper and lower areas of the face, boostingskin’s dense feel for a more voluminous look. Made in UK. WHAT IT DOES La Mar's The Lifting Firming Serum visibly transforms skin across 6 key structural zones including forehead, brow, cheeks, nasolabial folds, jawline, and neck for a multi-dimensional, lifted look. HOW TO USE IT Pump onto fingers and apply to the forehead, cheeks, jaw, neck, and décolleté. Using flat fingers, glide the product upward from the chin to the nose and then from under the cheekbone toward the temple. Repeat on the opposite side. RESEARCH RESULTS In just one week, the skin begins to look more lifted and feel more firm.* 92% of panelists said the appearance of their skin's fullness and volume was restored.** *Clinical testing on 38 women after using the product for 12 weeks, twice daily **Sensory testing on 168 women after using the product for 4 weeks, twice daily. ABOUT THE BRAND After a personal burn injury kicked off 12 years of research in skin healing, Dr. Max Huber developed La Mer's signature Miracle Broth, a transformative medley of sea kelp and other pure ingredients from the ocean. The legendary complex is at the heart of the cult-favorite Crème de la Mer, which soothes and restores skin to a radiant complexion. The skincare line has since expanded from revolutionary face products like The Regenerating Serum and The Eye Concentrate to body formulas and makeup.